Joeboy call on Afrobeat musicians to show up for their own awards

Nigerian singer, Joeboy has ignited a conversation online with a recent statement advocating for a dedicated African music award show.

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In a now-viral clip, Joeboy expresses his frustration with the dominance of American award ceremonies like the Grammys in recognizing musical talent. “Grammy is an American award,” he says. “Let’s show up for our own awards. Let’s plan it properly.”

Joeboy’s comments resonate with a growing sentiment among African artists and fans. While the Grammys have included an increasingly diverse range of music in recent years, there’s a recognition that a dedicated platform is needed to celebrate the unique sounds and achievements of the African music scene.

Joeboy’s call to action has ignited discussions on social media, with many expressing their support for a homegrown award show. Fans have floated ideas for the name and structure of the award ceremony, highlighting the vast and diverse musical landscape across the continent.

Industry insiders have also chimed in, acknowledging the need for a platform that can adequately represent the booming African music industry. Whether it’s a single, continent-wide ceremony or a collection of regional award shows, the conversation around Joeboy’s statement suggests a significant shift might be on the horizon.

While no concrete plans for an African music award show have emerged yet, Joeboy’s call to action has undoubtedly struck a chord. It remains to be seen if a dedicated award show will come to fruition, but the conversation he has sparked highlights the growing desire for African music to be celebrated on its own terms.